Say it Proud So What if She’s Loud ()

 Say it Proud So What if She’s Loud


Muhammad Ali never got anywhere by whispering, I am the greatest.

The Godfather of soul James Brown didn’t inspire with   “Say it softly I’m Black and I’m Proud”.

Marcus Garvey didn’t say Hush you mighty race.

So why are the ads of one party in the Jamaican Election race trying to suggest that loud is lame?

In Jamaica’s election campaign the youth arms of both parties the  ruling Jamaica Labour Party’s G2K and the Peoples National Party’s Youth Organisation, PNPYO are battling it out in the electronic media with a series of political ads.

Perhaps they are throwing   low blows  at each other in a game of who is the worst  bad mind. These ads about attitude and posture are  scoring dubious  points rather than talking about the  policies or the future of the country those are far too important things to be properly discussed,  this is after all politics.

Negative ads in political campaigns are nothing new, outrageous claims and name calling are par for the coarse.


G2K, has a range of ads but it is the negative ads and those about opposition leader Portia Simpson Miller that have aroused most interest.

I ‘m sure she’s not that bothered by it,  I have no reason to worry about her crumpling up in a corner fretting about the bad things they say and the embarrassing video and audio clips.

The most prominent attack ad has her on tape from 2002, 2002 that’s like so, let me see if I have it written down on paper, yes here…. it is so 9 or 10 or so years old , saying “don’t draw mi tongue”, followed by, to paraphrase, a claim that she is not afraid of anyone delivered forcefully in patois. I for one believe her, that she is not afraid. The final comment of the voice over in the ad tells us that she is too loud. Now seems to me that says more about the views of the ad conceptualizers on gender and class bias.  If a man had said it he’d be tough, it’s the old, assertive man, aggressive woman duality.

In the  same ad clips of Simpson are cobbled together to highlight,  contradictions and some nonsensical conclusions, but given that it is doctored by editing it may have lost the effect that would have been gained by just finding a string of natural bits of nonsense coming out of the mouth of the P.N.P. leader. If you look hard enough you will find them for all sorts of leaders and others.

Back to the ad, what’s wrong with loud in the right context?

Former British Prime Minister, Margaret Thatcher,   was called the Iron Lady for being tough and that did not stop her and her handbag winning a couple of elections and a war.

Another ad features the PNP leader forgetting things and losing sight and grip of her papers it is  fun, after all they say it’s better to smile than frown, so who gets the  marks for putting a smile on people’s faces.   In it, first KD Knight, from her party has a go at her about speaking from papers and then the shot shows her at the podium, the papers blowing away, a gaff a guffaw moment, the answer is blowing in the wind of the air conditioning, so next time use cue cards, heavier paper or nail the speech to the podium with a hammer, the country will not sleep any less easier because we have a chuckle. In another  shot,  Simpson  is flanked by a seemingly sleeping

But in the end maybe all it does is give us a little laugh, a titter to twitter about, a foible for Facebook. Does it make people  feel any better or  worse about Portia, or it could it leave people thinking she is  well just more, human  and real.

How  many points do you score  by poking fun at Portia?  She is after all Mama P,  Sista P, as ready to  let fly with words of figurative feminine fury as to embrace people  in her customary  greeting. the PNPYO have highlighted a number of things in their ads but are probably behind in the most talked about ad race.

One of their ads features the live it down moment of the JLP’s Christopher Tufton on the political platform of a previous campaign, urging people to vote and put the x beside the head, only thing is his is the party of the bell, so hardly a ringing  endorsement but how much does it matter now after all he got elected despite that?


Positive ads may be well, positive but boring, negative ads have a certain plus factor when it comes to entertainment.


Dont draw mi tongue

Portia’s Papers ad

JLP  Duppy stories

Maggies last Party

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